Milton Keynes-based industrial marcomms agency, Clockwork IMC has rebranded as Oil the Wheels and launches its new website

The 14th February marked the company’s 22nd anniversary, with the fresh rebrand reflecting the agency’s recent growth and its on-going commitment to integrated brand marketing for its industrial/manufacturing clients.

Headed by Managing Director Steve Dyer and Creative Director Chris Doris, the newly-named Oil the Wheels team has a combined 125 years’ experience in driving success for small, medium and large industrial manufacturing brands through integrated marketing communication - newbies they are not! The team’s strength is in developing and delivering tailored programs that span digital and traditional offline channels to have a direct impact on sales, engagement and brand awareness.
Oil the Wheels

“As an agency we’re all about building our clients’ brands and we want to ensure that this ethos and passion is reflected in our own,” says Managing Director Steve Dyer. “Since launching Clockwork in 1996, our philosophy of seamlessly integrating different media channels to increase brand awareness has remained the same but ‘Clockwork’ has become a popular agency name. We wanted to differentiate ourselves and create a brand that better suits our position within, and passion for, the industrial sector. We’re here to help those clients who recognise the need to shift up a gear in their branding, marketing and communications: Oil the Wheels reflects this while emphasising our heritage and expertise in the industrial field.”

Oil the Wheels

Creative Director Chris Doris adds: “We’re extremely pleased with the new branding and the look and functionality of the website. We set ourselves the task of fusing our marketing and creative skills into a digital showcase. Our aim was to capture the essence of our industrial pedigree in the new branding and reflect this in a visually vibrant and engaging website design. We’ve incorporated an icon into the logo design that will stand on its own in the future as we market and develop the branding further.”

The agency has successfully helped a broad range of lighting sector companies to bolster business and engage with installers, wholesalers, developers, architects and interior designers, including electrical accessories supplier Hamilton Litestat, lighting specialist Osram UK, and LED technology specialist Kosnic Lighting, to name a few.

Visit for more information.

Oil the Wheels



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