Global workwear brand Dickies has launched the Wakefield – an innovative new jacket that transforms in appearance in low light conditions.
Offering tradesmen the high visibility they often rely on in winter months while maintaining a stylish look, the Wakefield appears just like a typical soft shell jacket, but becomes reflective in poor lighting conditions. Grey in colour with black detailing, the jacket is easy to coordinate with other items in Dickies’ range, helping to create a modern, professional finish.
“We know from our own market research that tradesmen are taking more pride in their appearance, so we’re increasingly looking for workwear solutions that offer a smart, contemporary look, without compromising on practicality and, importantly, safety,” said James Whitaker, Marketing Director.
“During the darker days of winter, high-visibility clothing becomes an especially vital element of a tradesman’s wardrobe. The Wakefield is a stylish outerwear option that offers a fresh alternative to traditional reflective clothing.”
Breathable, with waterproof fabric and an adjustable hood, the jacket is ideal for outdoor work throughout the year. Further practical benefits include an inside pocket, adjustable cuffs and internal hem adjusters.
Dickies Workwear’s full selection of PPE products includes reflective options available in multiple styles and fabrics to tackle all tasks and conditions, designed to maximise the visibility of the wearer. All high-vis clothing items are designed in line with health and safety requirements laid down by the EU Parliament.
First launched in the US in 1922, Dickies Workwear has built a global reputation for quality and performance, marrying innovation, comfort and protection. Using the best of both modern and traditional construction techniques, the Dickies range is made to last, while meeting the changing demands of its customers.
The company offers an extensive range of workwear including coveralls, trousers, shirts, jackets, fleeces and bodywarmers. Plus a wide selection of high performance products, including foul weather protection, high visibility garments and flame retardant items.