Electrical Safety First has partnered with Beko Plc. UK to explore consumer attitudes around product registration. Research revealed that despite a number of high profile safety notices and product recalls* issued last year, nearly half of all consumers who purchased an electrical item in the last 12 months did not register their purchase[ii].
In 2016 alone, 61 recall notices were issued for electrical products in the UK[iii]. Registration is one of the main ways to contact consumers directly in case of a safety concern, such as a product recall. Without registering, millions of British consumers could be unwittingly putting themselves and their homes at risk if they continue to use a recalled product.