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Electric vehicles brings lifestyle change to Birmingham CEO

With two electric vehicles (EVs) and more planned for his business in Birmingham, Ben Allan, CEO of Miso, is a recent convert of green technology and has totally changed the way he plans his working day to ensure he always has enough charge in his car.

Interested in the concept of EVs and lured by the large tax breaks available from the Government, Allan took the plunge and bought two new electric vehicles – a Tesla Model X, as his company car, and a Hyundai Ioniq as the family car.  

The charging speed for the cars was initially slow and lengthy as it was only 3kW from a three pin-plug, so Allan applied for an OLEV (Office for Low Emission Vehicles) Grant, also known as the Electric Vehicle Homecharge Scheme (EVHS), so he would be eligible to receive up to £500 off the cost of purchasing and installing a home charging point. 

Allan contacted three OLEV accredited EV charging installers in the local Birmingham area to install two electric vehicle chargers at his home.  Mr. Electric® was one of the Government approved electrical business’s who was approached and consequently won the work due to its exceptional customer service.

Mr. Electric took over the grant application for its customer and recommended the installation of two EO Charging home chargers.  Designed, manufactured and tested in the UK, the EO home charger was the ideal charging solution as it was simple, affordable, wall mounted and suitable for charging all types of EVs.  Another key functionality was the speed and ease of charging – with a power rating of 7.2kW, the chargers had a charge time of three hours.

“I was so impressed with Mr. Electric from the outset and the fact that we have asked them  to possibly install car charging points at my company is testament to the work they have already done”, added Ben Allan.  “The team provided a quality service from beginning to end and continue to show their high levels of professionalism and expertise in the EV market.  They have done everything from the initial site survey to understanding my requirements and then the installation at home.

“Driving the Tesla is undoubtedly fun and hugely enjoyable, particularly now that I can charge it easily and quickly at home. I plan my days around the car by setting off earlier to meetings if I know that I have to stop and charge mid journey – in just 30 minutes I can be fully charged, respond to emails and be on top of my work.  Although many people are daunted by the high prices of electric cars, plus the limited mileage range, and where they can recharge their vehicles, this hasn’t been the case at all for me.  Undoubtedly, the real advantage for me lies in the running costs – with big savings on fuel costs, servicing and car parking – and the charging, which has been seamless thanks to Mr. Electric and their expertise.”

Dominic Longley, Director of Mr. Electric Birmingham North believes we have a corporate social responsibility Electric vehicles brings lifestyle change to Birmingham CEOtowards the environment and fully supports the growing demand for sustainable green transport technology. “It is great to see so many of our customers embracing these emerging technologies both at home and in the workplace.  We are continuing to build our relationship with Ben and hope to install EV charging points at this workplace so his employees can also reap the benefits.  Electric vehicles are becoming increasingly popular as both consumers and businesses are looking for new ways to reduce rising fuel bills, and as a result, the demand for electric vehicle charging points is also on the rise.” 

Mr. Electric is now an approved installer and trusted partner for EO Charging, which has a comprehensive product range designed and built to be flexible and compatible with all leading motor manufacturers’ EVs.  Together the two organisations will now be able to offer domestic and commercial customers a one-stop solution for all types and modes of EV charging, from the product right through to the installation and ongoing maintenance of the charging point. 

For further information about Mr. Electric and the services it can offer, visit or call 0121 285 0136.  For further information about EO Charging and its EV charging product range, visit


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