Dickies Launches Search For ‘Real’ Models

Dickies Launches Search For 'Real' Models

Global workwear brand Dickies has launched a search for ‘real’ tradespeople to model its clothing and footwear, in a break from traditional workwear advertising. Photography will be shot on site at their place of work – or within a typical working environment – and images will be used in print advertising, brochures and flyers, plus […]

Who do you trust? Electricians come top of Which? Trusted Traders survey

Trusted Traders

Roofers and builders are considered the least trustworthy tradespeople, while electricians are the most likely to inspire confidence, according to new research from Which? Trusted Traders. The survey has revealed that four in 10 (38%) householders do not trust builders and roofers when employing them for the first time, making these trades the least trusted […]