Carl Kammerling recently launched Quantum – an exciting new business development programme for customers. Based around 4 key elements, Quantum includes: 1. Innovative New Products – all developed by working closely with professional technicians; 2. Fantastic Range Deals – all block merchandised and backed by eye-catching POS; 3. Trade Price Promotion – to help retailers offer consumers incredible discounts of up to 60% on a great selection of core products. The fourth element of Quantum – aConsumer Promotion and Support Package,offers an array of effective marketing tools and merchandising solutions, designed to ensure products don’t just sit on the shelf.
One customer in particular, who is really reaping the rewards of signing up to Quantum, is Luke Young, Assistant Manager at Electrical Wholesalers, CEF, in Stourbridge who, from selling hardly any tools at his branch, now cannot keep product on the shelf! Luke has also decided to add extra impact in store by taking on a 1m C.K backing board display, to allow products to be quickly identified and selected, which has been another important factor in driving impulse sales.
Will Sheridan, Territory Sales Representative, for C.K tools commented: “Quantum has proved a real winner for CEF Stourbridge, by giving them the opportunity to extend their range with some exciting new products. This, in turn, has created lots of new interest and selling opportunities amongst their customers. Consequently, they are looking forward to using the Spotlight brochures, as another effective promotional selling tool in store.”