Tag: CEF

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Bigger and better CEF store opens in Stratford-upon-Avon

CEF, the UK’s leading electrical wholesaler, has opened a brand-new CEF store in Stratford-upon-Avon and is inviting local customers to its official opening this August. CEF – which has nearly 400 stores nationwide – supplies everything from cable and lamps to sockets, ventilation, heating and switchgear, and their new store in Stratford-upon-Avon is already fully stocked and ready to supply to customers at the trade counter. Moving from its previous location on Western Road Industrial Estate to new premises on Avenue Farm Industrial Estate gives the CEF team more space to keep an even greater number of products in stock. On Friday 16th August, the electrical wholesaler is celebrating the opening of their new premises by inviting local electricians and tradespeople to an official opening, packed with food, drinks and special offers. New opportunities This new store is an asset to the Stratford-upon-Avon area, bringing valuable electrical expertise and resources to the local trades, as well as new job opportunities to the area. The team has already hired one local candidate and is on the lookout for more enthusiastic, customer-focused people to join them. Dave Cooper, store manager at CEF Stratford-upon-Avon, commented:   “We’re delighted to be able to offer our extensive local stock and outstanding service to customers in our new and improved location, together with our online range of almost 30,000 products – all available next day at everyday value prices. Our customers are at the heart of everything we do at CEF, and this store has been designed with tradespeople in mind, making sure we’re ready to respond to every individual’s needs. At CEF we believe in building relationships with our customers, so we’re really looking forward to welcoming people to our official opening on Friday 16th August. We’ll have some exclusive product offers available on the day, as well as food and drink, so we hope to see lots of people there.As a local store, we’re keen to employ local people and have just welcomed one new person from the area to our team. Anybody who is passionate about providing excellent customer service, and who is interested in joining our dedicated, expert team, is welcome to get in touch.” The new CEF store is located at Unit 9 Swan Trade Centre, Avenue Farm Industrial Estate, Birmingham Road, Stratford-upon-Avon and is open Monday – Friday 7am – 5.30pm and Saturday 8am – 12pm. For more information please visit https://www.cef.co.uk

CEF launches priced trade catalogue and improved website

CEF, the UK’s leading electrical wholesaler, has launched a new, priced trade catalogue and improved website to provide customers with a more transparent, consistent and convenient shopping experience. The new trade catalogue, which features everyday value prices is a first for the industry and brings much needed pricing consistency and transparency to the electrical wholesale market.   Featuring more than 26,000 electrical products including cable and cable management, heating and ventilation plus lighting, lamps, wiring accessories, switchgear, industrial controls, and not forgetting hand tools, site equipment and test instruments, the CEF catalogue is certain to become an essential part of the electrician’s toolkit. All products are available for click and collect or next day delivery wherever customers need them, and with thousands more available at cef.co.uk, installers are sure to be able to find what they need, when they need it. “Traditionally, pricing in the electrical wholesale industry is complicated, time consuming and inconsistent” stated Andrew Moseley, CEF’s Commercial Director.  “Our new priced trade catalogue is a direct response to customer feedback and part of a wider commitment from CEF to bring pricing transparency and consistency and improve the level of service we offer to our customers.” The catalogue also highlights CEF’s new lowest priced everyday Trade Essentials range and features Connected Living products from the company’s recently launched Get Smart, Get Connected campaign. To support the launch of the new catalogue, and create a multi-channel customer experience, CEF have also enhanced their website to include the same transparent catalogue pricing and improved the search functionality and guest checkout, allowing customers to select and purchase the products they need quickly and easily.  Customers can browse more than 32,000 products online and can check stock availability at their nearest store before they ‘click and collect’ or order for next day delivery at a location convenient to them.  “Our customers want to buy the products they need as conveniently and easily as possible,” added Moseley.  “With the new priced catalogue and website, CEF customers not only benefit from knowing exactly what the price is when they shop with CEF, they also have more choice over how and where they shop  – be it online, in store, by phone or through our new catalogue.  Anybody looking to buy electrical products can get them at their convenience and will have the same consistent experience wherever and whenever they shop at CEF.” The new CEF trade catalogue is available to pick up from any of CEF’s 391 stores nationwide, or you can request a copy at www.cef.co.uk/request

Gira UK introduce New Team Members

Gira, one of the world’s leading full-range suppliers of intelligent system solutions for building management, is pleased to welcome three new team members to its prestigious UK brand and business. This new trio will join as Trade Sales Representatives across key areas of the UK and will each be responsible for:  Visiting and developing business relationships with the electrical wholesale: new and existing  Promoting the Gira product portfolio via its relevant business channels  Promoting key promotional offers by Gira Offering basic in-store Gira training for respective customers  David Appleton, Trade Sales Representative [Midlands], Gira UK David comes with a great background and working knowledge of Trade-Counter operation, having worked for the UK’s largest electrical wholesaler and supplier, CEF for over a decade. Since 2009, David’s role covered all aspects of the business including the warehouse and trade counter, to developing into the role of Business Development Manager at CEF. This position involved safeguarding current business relationships by regularly visiting customers and implementing new tactics for generating first-hand leads and sales.  Benjamin Middleton,Trade Sales Representative [London], Gira UK Ben also brings a formidable knowledge of B2B relations via the Trade-Counter, benefitting from 6 years’ experience at CEF, when he then moved to a smaller independent supplier which concluded in a role at the UK’s largest electrical distribution company, Edmundson. During this process, Ben gained valuable insights into the different approaches taken by each Trade-Counter: how it operated, the company structure and unique business strategies to secure new business, partners and achieve set goals.  Mr. Matthew Ireland, Trade Sales Representative [London], Gira UK  Matthew impressed Gira UK in the initial stage of interview, substantiating his expert sales approach, process and industry knowledge of the electrical retail sectors: bolstered by palpable sales. Matthew’s career history includes a variety of relatable positions to Gira, starting with his role as Sales Representative for leading UK distributor, DAB pumps. Matthew was involved in driving target based sales, elevating industry awareness for both brand and business, as well as being responsible for hosting breakfast mornings, events and attending exhibitions to generate leads and purchasing.  Mark Booth, Managing Director at Gira UK says: “We’re happy to welcome three new additions to the UK team, offering a sound knowledge of electrical wiring components, extensive sales experience and strong collaborative mentally. Their keenness to progress is vital to the development and increased specification of Gira products and services, helping our businessfurther understand this segment of the market and encourage a new level of market endurance.” For more information about Gira Uk please click here